St. James Park Changed Name. St. James Park Changed Name became Arena Sport Direct. tradition that lasted for 120 years at Newcastle United finally broke. The Magpies owner Mike Ashley and Derek Llambias, surprisingly rename St. James Park Stadium.
Newcastle's stadium renamed Direct Sport Arena. It was not separated from the cooperation that forged the owner of the Magpies with a British sports retailer, Sports Direct. The value of cooperation is estimated at 15 million pounds.
Changing the name of it can be will provoke a storm of protest from the Newcastle fans. Because the St. James Park already inherent in the history of the club stand.
Only, internal sources clubs provide an explanation about the sale of rights to use the name of the stadium. According to the sources, it made the management to "defend" supporters.
"We continue to respect the history of the club and supporters. Only, the sale of the stadium's name is an attempt to keep ticket prices down," said the source told the Mirror.
The source explained about the amount of the contract and the rights of the stadium's name will also be a sponsor in costume. The plan, cooperation that will run 10 years. Only, the value of the contract signed today is for the rest of the season in progress.